We live in a VUCA world

Volatile Uncertain Complex Ambiguous

This requires highly adaptable businesses capable of riding constant waves

Leaders need to apply a liquid approach to change...


SOLID

Rigid and not adaptable to change


LIQUID

Adaptable & flexible with clear purpose


GASEOUS

Lack a sense of direction and focus

...and it matters to the bottom line:

“Poor corporate leadership prompts one in two consumers to stop purchasing or to purchase less.”

Ketchum Leadership Communication Monitor 2015

Liquid change leaders apply 4 capabilities


PIONEERING

Promote curiosity and support risk-taking


TRANSPARENT

Communicate with clarity and authenticity


DIALED-IN

Create strong connections and foster co-creation


AGILE

Drive forward and seize opportunities in real time